NBC Gets Complaints About Time-Delayed Broadcasts Again
A lot of people agree that NBC isn’t doing a great job of bringing the Olympics to its American viewers. Here’s a small selection of Twitter users who have tweeted using #NBCfail:
NBC defended itself against these attacks during a conference call between their Chairman of Sports, Mike Lazarus, and reporters. When asked about the most complained-about issue, the time-delayed broadcast, Lazarus said, “apparently, for most viewers, it just doesn’t matter. … Forty-four percent said they heard results on Saturday prior to Sunday but it had no impact. In fact, over one third said it made them more interested in the games and only 15 percent said knowing them — the results — made them less interested.”
So for the passionate fans of each sport who want to watch their favorite athletes in real-time, tough luck. NBC has these percentages and they’re sticking with ‘em.