Nike Unveils Their 2014 Black History Month Collection
Nike revealed this year’s Black History Month collection today, which the company says shares the theme of ‘Sport Royalty,’ honoring basketball players LeBron James, Maya Moore, Carmelo Anthony, as well as track star Allyson Felix, and pro skateboarder Ishod Wair.
The collection includes 10 different shoes for men and women, as well as an array of matching apparel in this year’s purple, black and gold colorway.
Up to $1 million of Nike’s proceeds from the collection will go towards the NIKE Ever Higher Fund, which supports “charitable initiatives that leverage the power of sport to maximize the human potential of underserved youth.”
The collection, which is in its fourth year, will begin to hit stores on February 1, the first day of Black History Month.