Posted January 15, 2014

Nike Unveils Their 2014 Black History Month Collection

Gear
(via Nike)

(via Nike)

Nike revealed this year’s Black History Month collection today, which the company says shares the theme of ‘Sport Royalty,’ honoring basketball players LeBron James, Maya Moore, Carmelo Anthony, as well as track star Allyson Felix, and pro skateboarder Ishod Wair.

The collection includes 10 different shoes for men and women, as well as an array of matching apparel in this year’s purple, black and gold colorway.

Up to $1 million of Nike’s proceeds from the collection will go towards the NIKE Ever Higher Fund, which supports “charitable initiatives that leverage the power of sport to maximize the human potential of underserved youth.”

The collection, which is in its fourth year, will begin to hit stores on February 1, the first day of Black History Month.

3 comments
MidwestGolfFan
MidwestGolfFan

Because nothing says "African American pride" like athletic shoes.  

According to the stereotypes that blacks profess to hate, anyway.

If blacks want to rid themselves of these stereotypes (that they're athletes and not much else) they so vehemently denounce, they should stop enabling this type of nonsense.  And the black people selling their names for this should be ashamed of themselves.

datbull13
datbull13

@MidwestGolfFan  They have a release for every Holiday, not just black history month.  It is nothing to do with race, its to celebrate the Holiday and the pride and heritage of BHM. Dont be a dumbass