Posted November 11, 2013

The Atlanta Braves May Be Changing Their Logo Too

Gear, News

Cleveland Indians v Atlanta Braves

Buried in the story about the Braves moving to a new stadium is this little fashion bombshell:

Could it be a chance also to rebrand the Braves’ image? The scuttlebutt among some politicos is that the team may also look to change their logo amid the move.

Presumably they’re changing this one, in response to the Washington Redskins backlash, but a “rebrand” could feasibly entail starting fresh with no Native American-related imagery at all.

[h/t @jh_moore]

29 comments
Mark V.1
Mark V.1

How is the name "Braves" at all offensive?

Ebullient
Ebullient

Why get rid of the "Atlanta" name?  It's recognizable.  It would sound minor league to call them by the name of some bedroom community in Cobb County, or to whatever soulless suburban hell they're moving to.

Dawg Dude
Dawg Dude

While in Boston, the Braves had several nicknames. The term Braves came along to honor an American Indian player. As an area (Atlanta) that has strong Indian ties, Braves is also appropriate. Their outstanding minor league team (prior to the Braves arrival n'66) was the Atlanta Crackers - which also transferred to the Negro league Atlanta Black Crackers; go figure. 

WHO*IS*ESPN
WHO*IS*ESPN

Way to cater to the few minority crowd for the p.c. look.  

Kenn
Kenn

"Scuttlebutt among some politicos." This from the outlet that had Richard Jewell as the Olympic bomber, boys and girls.  

clt0002
clt0002

That logo that was linked, the Braves don't even use it in any media promotion, on any signs at the ballpark or on the uniforms. 

therednorth1
therednorth1

Unlike Redskins, which is a denigratory term towards Native Americans, Braves has no such connotation.

Why not just get an actual Native American to design the new logo?  Surely no one would get worked up over that?

Jessica2
Jessica2

Just your typical fat, dumb, lazy, ignorant, arrogant, patriotic racist American's!

PatMcCauley
PatMcCauley

The spectrum is really upset by the use of Browns, Reds and Blues.

EricBenghaziPorvaznik
EricBenghaziPorvaznik

The only people who care about the allegedly offensive American Indian logos are politically correct bullies who want to impress the "deep thinkers" at the local Starbucks, or wherever the faux-intelligentsia hang out these days.

TheMickster
TheMickster

ASPCA is filing a suit.  They take offense to the Ravens,Bears, Cardinals, Dolphins, Panthers,  Rays, Colts, Falcons, Bengals, Sea Hawks, Rams, Broncos, Lions, Eagles, as being abused by there portrayal by the NFL.  The Jaguars were not mentioned in the suit as they are perceived to be a more cuddly ,less intimidating creature.   

ROLL TIDE1
ROLL TIDE1

not a chance in a million years.

JasonFlook
JasonFlook

I understand the whole redskins need to change it. That's obviously a slur against Native Americans. I don't get when people get up in arms about teams with native american names that aren't a derogatory.

The few Native American friends I have, have no problem with the Braves, Seminoles, or other names, as long as they aren't a slur.

Allthings18
Allthings18

In honor of Bobby Cox, they could become the Atlanta Wife Beaters.

TheVon
TheVon

All my Native cousins love their Braves gear.  PC police gone amok.

otherworld
otherworld

Hope not! Nothing pejorative about the Braves name. My guess is that the Cherokees would agree. 

doghockey
doghockey

@therednorth1 And another attempt to get to the top of the political correctness mountain.   There are native American kids using the name Redskins for their teams and neither they, their parents, nor the people in their communities consider the name to be derogatory.   But you wannabe saviors of the planet continue to spew media soundbites as if they are fact and not just some words strung together in an attempt at honoring yourselves.

Bklr588
Bklr588

@Jessica2  Brilliant comment. You are so stupid you can't even properly use an apostrophe.

doghockey
doghockey

@JasonFlook And if you'd do your homework you would find that there are teams on Native American reservations full of Native American kids that have teams named Redskins and they are okay with it.   So maybe it is not so obviously a slur.

TheVon
TheVon

In fact, my cousins bought the "Screaming Savage" hats as soon as they became available.  They think they're awesome.  One of my other non Native cousin is a big Braves fan, so he asked them about the hats.  They said, "We like the Braves alright, but never bought any stuff before because it just had the 'A', but the new logo is really tight."   I imagine Atlanta opened up so new markets with the change.  

JasonFlook
JasonFlook

@doghockey @JasonFlook 

I did my homework, as I stated I have a few Indian friends. They all have the same impression I did. That while it sounds offensive, it doesn't really bother them.

Redskin is also considered derogatory in most dictionaries, even though the word Redskin was not originally derogatory. 

That enough homework for you?

AF Whigs
AF Whigs

@doghockey

So what if Native Americans use the Redskins nickname for their own teams?  It's them taking ownership of an obviously racist term.   This isn't simply "political correctness", it's recognizing that it's embarrassing to have a team name in 2013 that are racist.  How can you not consider the term "Redskins" to be racist?

 For the record I think Braves is fine.

doghockey
doghockey

@JasonFlook So it doesn't bother your friends, the original term was not derogatory, and Native Americans use the term for their own teams, yet your conclusion is that it is still obviously a slur.   Seems like you are being a political correctness wonk against all of your own evidence.