Posted February 08, 2013

Raptors Follow Up #LetRossDunk Campaign With Sleek Infographic

A visual look at how and why #RossShallDunk came to be

Infographics

More pro teams are turning to infographics to tell stories and spread information — see this recent standout effort from the Minnesota Wild — and with good reason. Data visualization both caters to our minute attention spans and lends itself to sharing and viral publicity.

Add the NBA’s Raptors to the list of teams in the know. Toronto rookie Terrence Ross was named to next week’s Slam Dunk Contest yesterday thanks to a powerful marketing push and #LetRossDunk hashtag campaign. (They even canvassed Chinese fans via Weibo!) The 6-foot-7 swingman will compete in the Feb. 15 event against Eric Bledsoe, Kenneth Faried, James White, Jeremy Evans and Gerald Green.

It’s not as if Ross wasn’t worthy — check here and here for two of his strongest resume bullets — but he’s not exactly a household name. A major coup it’s not, but it’s notable as a testament to the growing power of social media.

The Raptors followed up the campaign today with a sleek looking infographic on both Ross and the franchise’s history in the annual competition. Without it, we might not know about the Portland, Ore., native’s affinity for R. Kelly and Lucky Charms — not to mention what appears to be a serious fixation on Paula Patton.

ross

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