Who Will Headline Next Year’s Super Bowl Halftime Show?
Alicia Keys? Lady Gaga? One Direction? The betting is open
Gamblers who fancy the futures market are already turning their attention to Super Bowl XLVIII. William Hill is one of many sports books that have already listed odds for next year’s NFL championship at the Meadowlands, with the Broncos and 49ers opening as co-favorites. (Notably, the Ravens are joint eighth favorites with their Beltway brethren Redskins.)
But, honestly, where’s the fun in that?
The British oddsmaker has also listed odds for the halftime performer at next year’s Super Bowl. Here’s a look at the market in order of likelihood.
Alicia Keys (6/1)
The hometown choice wouldn’t be the first artist to springboard to the halftime show from the pre-game gig: Beyoncé sang the anthem at Super Bowl XXXVIII.

@aliciakeys
Lady Gaga (7/1)
The other hometown choice has a new record on the way in 2013 and is one of the few artists in their prime with enough mass appeal and artistic cred to pull off a halftime show that everybody likes.
Justin Bieber (8/1)
The pop star performed at the halftime of the 100th Grey Cup this year — but the boos he received on home soil don’t augur well for his chances.
Nicki Minaj (8/1)
The backlash from her association with Madonna’s panned Super Bowl XLVI halftime show won’t help the Queens-raised Pink Friday starlet.
Rihanna (8/1)
The good girl gone bad is a bona fide hitmaker with crossover appeal and the choice is one that will have everybody talking even if she doesn’t bring out Chris Brown for “Birthday Cake (Remix).”
Taylor Swift (8/1)
The Red songstress would be the first country music performer to headline the halftime show in the modern era.
Jay-Z (10/1)
Few performers embody the NYC mythos more thoroughly than Hov, who is 100 percent corporate approved. No one else — certainly not art-nerd egomaniac Kanye — could plausibly bring hip-hop to the Super Bowl halftime show.
Katy Perry (10/1)
No stranger to spectacle, the bubbly hitmaker is the first female and only the second artist next to Michael Jackson to pump out five No. 1 singles off a single album.
Madonna (12/1)
Back so soon? Super Bowl halftime shows are seldom repeat engagements and there was little about Her Madgesty’s 2012 performance to invite an exception.
Billy Joel (12/1)
Another hometown choice, Mr. Long Island performed the national anthem at Super Bowl XLI.
Coldplay (12/1)
Potential dark horse. The Brit rockers are the perfect flavor for unoffensive for the NFL’s liking.
One Direction (12/1)
Would the red-blooded NFL dare outsource the halftime show for the league’s grandiose turn in New York? Doubtful.
Adele (14/1)
On second thought …
Neil Diamond (14/1)
He performed the national anthem at the Rose Bowl in 1987 when the hometown Giants won their first Super Bowl title.
Paul McCartney (14/1)
Macca performed during the pre-game show in 2002 and the actual halftime show in 2005. The NFL has eschewed retreads in the past, but if ever they’d make an exception …
Pink (14/1)
Will Doylestown’s finest make the trip up I-95?
Rolling Stones (14/1)
The Stones will be past their 50th birthday by the time next year’s game rolls around — and they already did the halftime show once (at Super Bowl XL in the D).
U2 (14/1)
Has enough time has passed since their powerful post-9/11 performance? Probably. A reasonable longshot.
Bruce Springsteen (16/1)
Outstanding value here given the locale, but he did the show in 2009.
Simon And Garfunkel (20/1)
What a reunion that would be.
50 Cent (20/1)
Who could forget his vertical entrance at December’s Manny Pacquiao-Juan Manuel Marquez fight?
Lionel Richie (20/1)
Is it him we’re looking for?
See William Hill’s odds here.
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How about Weird Al? Lots of crossover appeal, family friendly, well liked by a wide range of age groups.