20 Athletes Who Endorsed Candy
A brief history of athletes who cashed in on the confection market
1. Joe Flacco
The Ravens quarterback, who was photographed snacking on Haribo’s pineapple flavored Gold-Bears last week, just signed a one-year endorsement deal with Haribo.
2. Maria Sharapova
The four-time Grand Slam champ’s premium candy line, released ahead of last year’s U.S. Open, comes in Sporty, Spooky Sour, Splashy, Smitten Sour, Silly Sour, Silly, Sassy Sour, Quirky, Flirty Sour, Flirty, Cheeky and Chic.
3. Ken Griffey Jr.
The Pacific Candy Company released this bar during Junior’s rookie season with the Mariners in 1989, an ironic endorsement considering Griffey is allergic to chocolate.
4. Reggie Jackson
A giveaway at the Yankees’ 1978 home opener saw these famous bars rain onto the field after the slugger hit a home run. (Jackson even did a TV commercial for it.)
5. Carmelo Anthony
Melo was still in Denver when this eponymous treat hit shelves in 2004.
6. Mike Mussina
Proceeds from this chocolate and peanut butter treat went to the pitcher’s charitable foundation.
7. Mark Price
The candy inspired by the Cavaliers sharpshooting guard promised a “3-point play of caramel, pecans and chocolate.”
8. Shaquille O’Neal
The ’90s onslaught of Shaq-related goods included this confection.
9. Alex Ovechkin
The Russian star’s likeness appeared on a Canadian candy bar known as Mr. Big Deal, urging eaters to “be big deal like me.”
10. Babe Ruth
The original athlete candy bar cost a nickel.
11. Isiah Thomas
The Pistons point guard lent his image to this treat in the early ’90s.
12. Frank Thomas
The White Sox slugger inspired this milk chocolate and crisp rice confection.
13. Randall Cunningham
The dynamic Eagles quarterback was the face of a candy with “scrambled” peanuts and caramel in milk chocolate.
14. Muhammad Ali
The Greatest was near the end of his career when his Crisp Crunch bar hit shelves in 1978.
15. Boomer Esiason
Said Bubby Brister of Esiason’s candy bar in 1990: “I’ve tasted Boomer’s. They’re to keep, not really to eat … unless you get really hungry.” Burn.
16. Dale Earnhardt Jr.
The Big Mo’, released in 2007, was a nod to Earnhardt Jr.’s hometown of Mooresville, N.C.
17. Doug Gilmour
The Maple Leafs’ forward released this bar in 2009 for charity.
18. Mario Andretti
The driver’s entry into the confection realm was available exclusively at Kmart.
19. Red Grange
The Galloping Ghost lent his image to this candy bar in 1926.
20. Cal Ripken Jr.
This locally released treat featuring the longtime Orioles shortstop hit shelves in the early ’90s.
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